Olaplex is pretty much the gold standard of hair conditioning treatments. Unlike regular conditioner, not only does it hydrate hair, but thanks to its smart patented formula, it also helps to minimise ...

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Every hair type and texture can benefit from products that improve hair’s resiliency from the inside out. The patented bond-repairing technology in the Olaplex system can minimize breakage, reduce ...

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Olaplex: Everything You Need to Know About This Magic Hair Product Emily's Review: "I've been using the new serum for over a month and it is pure magic. Whether I air dry my hair or style it with heat ...

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Featuring an easy-to-use spray nuzzle, this Olaplex Bond Building Treatment has a salon-inspired formula for stronger and ...

Found in top hair salons and aesthetic Instagram “shelfies,” Olaplex has established itself as an accessible luxury hair care brand that delivers professional-grade results even for its at-home ...