Update, 3/30: While initial supplies of the MoonSwatch sold out in short order, Swatch has revealed that it will not be a limited production watch, and that more will be available soon. You can read ...

There’s good news and bad news: the bad news is that hopes for the online availability of the highly hyped and coveted Swatch x Omega Bioceramic MoonSwatch watch have been dashed. The good news is ...

The success of the Omega x Swatch MoonSwatch is undeniable. Its release in March 2022 led to a mass frenzy of people trying to buy the inexpensive hybrid watch. New releases of the chronograph ...

In 1962, Walter Schirra was the first astronaut to wear an Omega chronograph watch in space during the Mercury-Atlas 8 mission. The company’s watches were also worn during the first spacewalks, but ...

The global hysteria that accompanied the launch of the MoonSwatch was unlike anything the watch world had seen. Store managers faced throngs of thousands. London’s Carnaby Street location lasted half ...

Omega and Swatch know that collaborations are a surefire way to turn heads. Louis Vuitton teaming up with Supreme broke hypebeast brains. Gucci and North Face caused ...

LONDON — Swatch Group remains bullish about its full-year prospects after posting an 18.5 percent uptick in first-half net income to 320 million Swiss francs, or $327 million at current exchange.

After much teasing, yet landing earlier than suggested in Swatch’s print ads featuring the cartoon pooch’s paw print on the lunar surface, the much-awaited Snoopy MoonSwatch has dropped. Swatch is ...