AI in paid search isn’t a future prediction; it’s already reshaping how campaigns are managed. AI agent tools are now capable of transforming your PPC workflows. The question isn’t if AI will change ...

Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that ...

Even when you answer calls quickly and book appointments, PPC can still fail in dispatch. Paid search demand is urgent. If the appointment is delayed, the time window is unclear or the customer ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. However, not all client partnerships are destined for ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Scalability: Whether you need to handle seasonal spikes or expand client services quickly, a trusted PPC partner enables you to scale up or down without sacrificing campaign quality. This partnership ...

Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.