Patrón is quickly leveling up its metaverse strategy, suggesting its early experiments have shown promise. The tequila marketer was a latecomer to non-fungible tokens (NFT), releasing its first take ...
Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. Gather your besties, cocktail shaker and glassware! Hot on the heels of ...
At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...
Sweaters and scarves are fun, but let's face it. Gifts are always better when presented in the form of cocktails. Surprise your friends and family with something they really want this holiday season: ...