Pickleball’s meteoric rise has been well documented. What’s more interesting now is what comes next. After years of explosive growth—new courts, new brands, and a flood of first-time players—the sport ...

Pickleball, the fastest growing sport in America, has also had a fast-growing problem: player skill ratings. As pickleball finds its feet at the elite level amid dueling pro tours and another league ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...