Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

New Delhi: Sprite has rolled out a new global platform titled ‘It’s That Fresh’, marking a significant brand reset across 180 markets. The initiative brings together a refreshed visual identity, a new ...

Sprite, a Coca-Cola brand, is bringing back its Limelight music platform for a third year and will leverage the AI-powered Soundlabs music remix tool, available through Coca-Cola’s app, to let users ...

Rolling out across more than 15 diverse markets in ASEAN & South Pacific, Sprite’s new global platform brings a dynamic new look, an iconic brand sound, and bold cultural partnerships rooted in spicy ...

With its new ethos, the soft drink brand will unify its global expression under one platform that includes a refreshed logo and visual identity. The Crafted Italiana sparkling sodas are available in ...