Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could ...

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond ...

NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has released research today in partnership with ...

Cause-based ads are back in the U.S. now, and political ads are coming soon. Credit: SOPA/ In Nov. 2019, Twitter stopped ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your face out there ...

CINCINNATI—The E.W. Scripps Co. said it produced record revenue of $646 million in Q3 2024, driven by record spending on political advertising. In addition, the company said it now expects full-year ...

(LEX 18) — The countdown is on to Kentucky's primary election, and voters have likely noticed political advertisements saturating the airwaves. John Roberts, CEO at Creative Media of Kentucky, ...

AI is on the tip of everyone’s tongue these days, and people are using it for virtually everything. Companies have been testing use cases for this phenomenon for several years, but how far is too far ...

The company reported net income of $832 million, double the profits from a year ago. By Alex Weprin Senior Editor Strong political advertising drove Fox Corp. to a big quarter, with ad revenue surging ...

The network owned by the Boston Red Sox pulled a Senate candidate’s campaign ad that blamed private equity for destroying the team. Graham Platner, the presumptive Democratic nominee in Maine’s Senate ...