After fans went wild over the news of six Edible Mascots at this year's Pop-Tarts™ Bowl, dubbed The People's National ...

The beloved toaster pastries are sponsoring another college football bowl, but with six mascots taking the field, the brand ...

The first Pop-Tarts Bowl featured the brave Strawberry Pop-Tart mascot sacrificing itself for the hungry Kansas State Wildcats. We thought that was the end of the Strawberry Pop-Tart mascot, but the ...

The macabre stunt in 2023 got 4 billion media impressions, and upped sales to 21 million more Pop-Tarts than in the eight ...

Wendy’s has already jumped to flashy brand-name partnerships with its new Frosty experiments. Fortunately, they taste pretty good. I just wish they would chill out with their naming process.

Who Are The 2024 Pop-Tarts Bowl Edible Mascots? Frosted Hot Fudge Sundae, Frosted Wild Berry, and Frosted Cinnamon Roll How Is The 2024 Pop-Tarts Bowl Sacrifice Being Decided? Unlike last year – when ...

A Pop-Tart lives to be devoured. Back at ACC media days in July, bowl representatives hung a watercolor painting of the Frosted Strawberry Pop-Tart, with its signature smile, ascending into mouth ...

The Pop-Tarts Bowl announced that it will have 6 mascots in 2025, and fans will get the 'biggest sacrifice ever.' ...

It's easy to get caught up in the magic of Pop-Tarts. The shiny Mylar wrapper! The oh-so-sweet smell! The twin pack of pastries! The decades-old handheld snack has been a hit since the moment it ...

Pop-Tarts has jumped on the protein bandwagon and released a pumped-up version of its classic toaster pastries, but did they miss the mark? Find out here.