Florida State football's defensive end Patrick Payton landed his first NIL deal. Payton is part of a newly launched Powerade marketing campaign titled 'Commitment Takes More.' “I’m just blessed with ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Garrett Nussmeier and Carson Beck are both vying for an SEC, and national, championship, but this time, they're a part of the same team. The LSU and Georgia quarterbacks are a part of POWERADE's new ...

Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment. The "It Takes ...