The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format. Trendsetter Facebook is maintaining its long-held stance that ...
All marketing needs to back into some kind of return of investment (ROI): the campaign objective could be branding, traffic or sales. Most likely, as in online display advertising, the future ...
About a month ago, fellow Video Insider author Alan Schulman wrote a great piece called "To Change Advertisers' Digital Aptitude, We Need To Add The ‘How-To.'" His call for more education as the way ...
One of the best things about ad-free streaming services such as Amazon Video and Netflix is that there’s no friction when you sit down on the couch. Just hit play, and the video you’ve selected ...
Geico has in recent years found inventive ways to challenge the skippable format of pre-roll video advertising. But a recent study from Magna has found that even skipped pre-roll ads can increase ...
Charting the performance of mobile video pre-rolls, mid-rolls, and a lot more is the latest quarterly report from online video platform Ooyala. For broadcasters, 44 percent of pre-roll video ads were ...
Using psychology to win at advertising isn’t a new strategy, but Center City-based advertising startup Solve Media has devised a way to put internet users in a psychological pickle that forces them to ...
Netflix regularly experiments with new ways to introduce viewers to its own original programming, including through recommendations, trailers, and other featured selections on its homepage. The latest ...
SANTA MONICA, Calif.--(BUSINESS WIRE)--Joost Media, a digital brand solutions company, announced today the debut of j-Roll, its advanced, interactive pre-roll video product. This new product provides ...
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