The video and social campaign focuses on how travelers experience Puerto Rico through "rhythm, flavor, landscapes and human connection." ...

Bad Bunny's music and promotion of Puerto Rico have transformed the island into a desirable travel destination. The focus of tourism is shifting from transactional trips to transformative experiences.

Discover Puerto Rico launched the "Awaken Your Senses" campaign, focused on sensory experiences to position Puerto Rico as a ...

Puerto Rico's latest tourism boom is not being driven by glossy brochures or old school TV ads. It is happening on phones. For Gen Z travelers, the island lives first on their screens as beach clips, ...

The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he ...

“Don’t let go of the flag. ... I don’t want them to do to you what they did to Hawaii,” Bad Bunny sings in his song “LO QUE LE PASÓ A HAWAii.” The singer and global phenomenon has made it clear that ...

Lodging reservations, cruise arrivals and visitor spending point to continued growth in the island’s tourism economy. #NewsismyBusiness - Stay updated with the latest Puerto Rico business news, ...

NEW YORK CITY (WABC) -- NYC & Company and Discover Puerto Rico have announced a first-ever official partnership aimed at boosting tourism between New York City and Puerto Rico. New York City's ...

“Puerto Rico’s tourism industry has reached new heights, solidifying our position as a leading global destination,” Chandler said in a statement. “As we set our sights on 2025, we’re focused on ...