The state of Michigan has expanded its marketing push in recent years to include social media posts from online content ...

Michigan tax dollars have been used to pay dozens of social media influencers to promote Michigan on platforms such as ...

More than $500,000 in state marketing money has landed in the pockets of 54 social media creators between fiscal years 2024 ...

If you could bottle the ingredients of your best Michigan summer vacation, what would it smell like? The breeze from our Great Lakes coastlines, maybe. Or a wine-tasting adventure on an Up North ...

Two corridors in Northern Michigan have earned the designation of Pure Michigan Trails - and they couldn’t be more different. The Betsie Valley Trail is a gorgeous 22-mile pathway that draws walkers ...

As Michigan gears up for another summer tourism season, businesses are hoping to cash in on what they expect will be strong demand throughout the state. On Mackinac Island, visitors will notice ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

Fresh snow has fallen across the state this past week, which brings out winter sports enthusiasts across Michigan's many ski resorts. From skiing, snowboarding, snowshoeing, and tubing, there are ...

Pure Michigan is back. The advertising arm of Travel Michigan, the state's official tourism promotion office, is launching a national winter marketing campaign for the time since 2019, featuring ...