For six years, Rare Beauty avoided a strategy most brands embrace from day one. Then it found the perfect ambassador and, ...

Off Campus star Ella Bright talks with Cosmo about becoming Rare Beauty’s first celebrity ambassador, her beauty memories, ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...

This simple GRWM makeup routine with Rare Beauty creates a fresh, natural look using some of the brand's most-loved products.

Selena Gomez’s make-up and skin care brand has put actress Ella Bright, who stars in Amazon Prime’s series Off Campus, at the ...

Rare Beauty named actor Ella Bright the face of its new 'Made You Blush' campaign, marking a notable update for the brand.

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A reusable water bottle has recently become both a trendy accessory and a hydration necessity, and celebs have definitely clocked it. Musicians like Jennie from BLACKPINK and athletes like Caitlin ...

The “Love Your Rare” initiative was inspired by the brand’s ethos of changing the conversation around beauty and creating a community where everyone is welcome. Rare Beauty, founded by actress Selena ...

Hulu and Rare Beauty collaborated on a limited collection inspired by Selena Gomez's character on Only Murders in the Building. While you're waiting for the next episode of Only Murders in the ...

I've been helping readers find the best deals for over five years. Rare Beauty's Soft Pinch Tinted Lip Oil just launched this morning and it's already sold out in one shade. The Soft Pinch Tinted Lip ...