Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

Salespersons put hours into developing persuasive pitches, yet recent research shows that deals are lost or made prior to ...

Federal health officials first advised Americans to wear cloth face masks amid the coronavirus pandemic one week ago. But the recommendation hasn't exactly persuaded the masses. "It still seems ...

This article by Jordan Gaines Lewis, PhD, is republished here with permission from The Conversation. This content is shared here because the topic may interest Snopes readers; it does not, however, ...

Images of disease and suffering should move smokers to kick the habit – at least, that’s the thinking behind graphic warning labels used on cigarette packages in much of the world, and maybe someday ...

To examine the relationship between mere exposure, psychological reactance and attitude change, 115 college students received either no exposure, moderate exposure or excessive exposure to a political ...

When was the last time you gave someone advice that, later, proved both to be (a) right and (b) followed? Let's say your friend is spending too much on some home repairs (in your opinion). You’ve got ...