“The Ritas” — a trio of “legendary ladies” introduced earlier this month as part of Lime-A-Rita’s new “Have-A-Rita” campaign — are now dispensing cheeky, one-on-one advice on social media. The Ritas ...

ST. LOUIS — Lime-A-Rita will become the first brand in the Anheuser-Busch U.S. portfolio to market exclusively to women, the company announced. Led by a team of female marketers, agency partners and ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Bud Light Lime is adding Mang-O-Rita, Raz-Ber-Rita and a four flavor Mix-A-Rita variety pack. Following strong sales for its Bud ...

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months sold more than 500,000 barrels. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime ...

It’s Drinking Week at City of Ate, which means even more stories than usual about our favorite pastime. Check back for more stories about craft beer, killer bartenders and more. Sometimes you’re at a ...

Bud Light Lime-A-Rita, Eight O’Clock K-Cups and Pepsi Next were among the most successful new beverage launches last year, according to IRI’s 2013 “New Product Pacesetters" list. The list identifies ...

It appears Bud Light Lime-A-Rita is something of a hit. {{description}} Email notifications are only sent once a day, and only if there are new matching items. Change in shipping dampens sales, but ...

A new class-action lawsuit says Anheuser-Busch is misleading consumers with the labeling of some of its alcoholic product. The company’s Lime-A-Rita margarita drink does not have tequila, the sangria ...