“The Ritas” — a trio of “legendary ladies” introduced earlier this month as part of Lime-A-Rita’s new “Have-A-Rita” campaign — are now dispensing cheeky, one-on-one advice on social media. The Ritas ...

ST. LOUIS — Lime-A-Rita will become the first brand in the Anheuser-Busch U.S. portfolio to market exclusively to women, the company announced. Led by a team of female marketers, agency partners and ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Bud Light Lime is adding Mang-O-Rita, Raz-Ber-Rita and a four flavor Mix-A-Rita variety pack. Following strong sales for its Bud ...

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months sold more than 500,000 barrels. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime ...