Channel 4 has secured a major new sponsorship deal for The Great British Bake Off, with Autotrader coming on board for the ...

Autotrader has signed with Channel 4 to sponsor The Great British Bake Off franchise. It officially launches on Sunday (22nd March) when the new series of The Great Celebrity Bake Off for SU2C airs.

Autotrader has been named as the latest sponsor of The Great British Bake Off franchise across multiple Channel 4 outlets. The new six month partnership was secured by Channel 4 Sales, the broadcaster ...

Channel 4 Sales has secured a broadcast sponsorship deal with Autotrader, the UK car marketplace, to officially sponsor ...