Is trial advocacy art, science, or some of each? The answer is definitely the third, although the science part often gets lost in the shuffle or is alleged science with no data to back it up [think 80 ...

What exactly happens when we change our mind? Pursuing this question is how I found myself, one recent morning, lying in a fancy brain scanner known as an fMRI machine and watching cartoons at the ...

The most effective leaders don’t rely on authority alone; they understand the psychology of influence and persuasion to bring people along with them. Whether you're leading a team through change, ...

With the number of voters still up for grabs in the election dwindling—a late-July poll found that only 13 percent of the electorate remain truly undecided—and the battle for support intensifying, the ...

Jerry Taylor believes he can change the minds of conservative climate skeptics. After all, he helped plant the doubts for many in the first place. Taylor spent years as a professional climate denier ...

David Meade is one of the world's leading keynote speakers, trusted by Fortune 500 brands to inspire their people. Persuasion is the lifeblood that keeps businesses alive. In sales, leadership or ...

Do you ever wonder whether all those security-awareness posters, coffee mugs, pens, mouse pads, and sandwich-bag clips are having any effect at all to improve security? Do you ever wonder whether all ...

No leader can succeed without mastering the art of persuasion. But there’s hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning ...

Tyler Odean kicked off our meeting with a contentious statement: “For startups and founders, being persuasive is way more important than having vision.” Given how many thousands of articles have been ...

Making fact-based, data-driven design decisions (say that five times fast!) is the mantra of Google, and who better to emulate than the Big Kahuna itself, right? That being said, utilizing data for ...

Quick: name the three reasons humans communicate. If you haven’t answered yet, either you haven’t thought enough about basic human communication, or you’ve overthought it. We communicate – in verbal, ...