An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Imagine your favorite LEGO builds coming to life—not with flashy screens or apps, but with real‑time sounds and reactions ...

LANCASTER COUNTY, Pa. — Lego is a toy known across the world. Each brick is meant to inspire creativity, regardless of whether you follow the instructions. At Brick Heads in Manheim Township, ...

LEGO can be an essential tool in mechanical engineering as it is a form of what the field calls low-fidelity prototyping.

The idea behind LEGO Ideas is brilliant. Step 1: Put a call out to LEGO builders to pitch and design their dream sets. Step 2: Have LEGO fans vote on their favorites. Step 3: Make the winning builds ...