Hop on any chairlift at any ski resort in North America, and you’re almost guaranteed to see Smith snow goggles. While there’s a lot of competition in the ski goggle space, Smith is a dominant force ...

THE GREAT OUTDOORS — Smith Optics has received great customer feedback for their ChromaPop lenses, which optimize natural colors and provide improved clarity. The company decided to incorporate these ...

SMITH’s Sliders started as a proof of concept for interchangeable performance eyewear and has now evolved into a timeless ...

The Gadget: Rimless goggles with a locking lens plate for switching up the glass for sunny or cloudy days. A follow up to their I/O googles, but with improved foam sealing and shape. The Price: $180 ...

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In Part 1 of this, I explained how dramatically ski and snowboard goggle technology has changed - an up to date pair of goggles can really improve your skiing experience (and safety). I also gave my ...

It’s hard to imagine skiing and snowboarding before snow goggles. If you’ve ever forgotten yours at home, you know why: the blinding glare of the sun reflecting off the snow, a flurry pelting the face ...

Anyway, here s what I have to say on the subject. It sounds as if you were simply having a hard time seeing and picking up topographic features due to flat, foggy light. In my experience, lenses with ...

Notes from our beta test of the brand’s new Imprint 3D program, which brings custom-fit goggles to your doorstep. Now, with Smith’s new I/O Mag Imprint 3D goggle, an even more personalized, ...