PHILADELPHIA – The makers of Splenda and Equal on Friday settled a lawsuit over Splenda’s disputed advertising slogan – “Made from sugar so it tastes like sugar.” The settlement came after the jury ...

“Zero calories and 100% natural... new Splenda Stevia, made from the leaves of the stevia plant,” the voiceover begins his pitch. The woman hearing it in her modern kitchen takes it all in and ...

The dispute between the sugar industry and McNeil Nutritionals advanced a small step this week when a federal court in Los Angeles ruled that the Sugar Association can continue its claim into whether ...

Piled high with cupcakes, brownies and creme brulee, a high-powered trio of Bay Area pastry chefs arrived in The Chronicle test kitchen to put the artificial sweetener Splenda through its paces.

The company that makes the artificial sweetener Equal filed a false advertising lawsuit claiming its hot-selling competitor, Splenda, isn’t really made from sugar, as its packaging claims. In a ...

The Florida Consumer Action Network (FCAN) on Wednesday added its voice to the chorus calling for the FTC to examine the McNeil Nutritionals led advertising campaign for the artificial sweetener ...

PHILADELPHIA — The marketers of Splenda have confused consumers and food makers by unfairly distancing the sugar substitute from other artificial sweeteners by claiming it is natural, its chief rival ...

PHILADELPHIA, April 10 -- The marketers of Splenda have made millions of dollars by confusing consumers into thinking the yellow packets contain a natural product, its chief rival told a jury Tuesday.

The next battle in the Splenda wars is about to begin. A hearing in a false-advertising lawsuit against the company that makes the sweetener is scheduled for Monday in federal court in Los Angeles.