“Even square, it’s delicious”: Burger King’s new SpongeBob Krabby Whopper is bringing Bikini Bottom to the drive-thru

Burger King is diving headfirst into nostalgia marketing with a new SpongeBob SquarePants crossover tied to the upcoming ...
bleedingcool

Nerd Food: Kellogg's Spongebob Squarepants Cereal

Ooooohhh, who lives in a cereal box in my kitchen? Spongebob Squarepants! Yes! The lovable sea sponge is back in cereal form from Kellogg's! Just in time for the upcoming Spongebob Movie: Sponge ...
Forbes

Food Marketers Use SpongeBob, Shrek to Bombard Latino Kids with Commercials

Bob Esponja—SpongeBob SquarePants—dances in his spurs as an announcer greets young viewers with a jaunty “Oye vaquero!”—Hello cowboys! Then he invites them, in Spanish, to the nearest Burger King.