When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

John Deere has become the stuff of legend since it was created, and it doesn't take a detective to figure out why. Beyond its iconic tractors, John Deere makes several useful products that aren't ...

Branding can be everything to a school. That’s why when Sexton went through a nickname change in 2023, it wanted an image that looked strong and fierce. Those elements led to the creation of a dog ...