And it tries to place its commercial somewhere in the first half of the game, something it has done on all its Super Bowl visits except in 2021. "You find you get good traction in in that area ...

The price of Super Bowl ads have been steadily increasing for decades. The most significant year-to-year jump this decade was from $5.5 million in 2021 to $6.5 million in 2022, an 18% increase.

The price tag for a 30-second commercial during the Super Bowl has soared over recent decades ... with only two instances of decline - in 2007 and 2021. Despite the hefty prices, companies ...