Add Yahoo as a preferred source to see more of our stories on Google. Bald eagles and beer once again won over the hearts of American sports fans. Around 190,000 people voted in the USA TODAY Ad Meter ...

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads - ranging from heartwarming and nostalgic, and from to funny and inspiring - as they tried to break out of the ...

From Lady Gaga’s surprise performance, to a local taco shop being featured during the halftime show, here are the major moments from the night.

Super Bowl LX was held on February 8 at Levi’s Stadium in Santa Clara, California. The Seattle Seahawks beat the New England Patriots with a score of 29–13, taking home the Vince Lombardi Trophy. The ...

There is but one party left as Super Bowl Sunday rolls along, and it takes place inside Levi's Stadium in Santa Clara, ...

Add Yahoo as a preferred source to see more of our stories on Google. Whether you loved them or skipped them, a Northwestern professor explains what made this year’s Super Bowl commercials stand out.

Millions were expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Ultimately, the Eagles dashed the Chiefs ...

football fans gathered around television with popcorn, pretzels, and drink bottles on table - Fstop123/Getty Images Super Bowl commercials are as much an institution as the game itself, and 2026 is no ...

A rematch of the Seahawks and Patriots resulted in Seattle avenging the Malcolm Butler loss in 2016, when he had made a game-winning interception for the Patriots after Seahawks head coach Pete ...

Serena Williams' Super Bowl commercial for GLP-1s and the telehealth company Ro has been met with criticism online after it ...

Beyond its massive audience, the Super Bowl serves as a powerful economic engine for its host city and the country.