2025 Super Bowl Ads Trends, Including Notable Shifts In Representation
Since 2021, there’s been an increase in representation of people from underrepresented and underserved communities in Super Bowl ads. This year was different.
7 Super Bowl Spot Trends That Small Businesses Can Use
Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them up with digital creators and influencers to maximize their reach. Gen-Z and Gen-A often trust TikTok and YouTube creators as much—if not more—than traditional celebrities.
What brands can learn from the Super Bowl ads we’re still talking about
Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super Bowl ad spots range from just 15 to 60 seconds, but their impact lives on through social media for the days,
Amp spotlight: What Super Bowl 2025 ads tell us about the state of advertising
Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.
3 Lessons From the Super Bowl's High-Impact Ads
An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat in New Orleans co-hosted with XR Extreme Reach, the AI-driven platform that creates, optimizes, and distributes ads.
Super Bowl 2025: 10 wild trends you need to know, including QB rematches, coin tosses and Gatorade colors
Super Bowl LIX is set to kick off at 6:30 p.m. ET in New Orleans, and everything is on the line here. Mahomes and Andy Reid ...
Super Bowl 2025: Coin toss trends (and why the betting odds aren't even money)
One of the easiest bets anyone can place on the Super Bowl is a wager on the coin toss.
Google releases Super Bowl 59 trends report
Millions of people nationwide watched Super Bowl 59 on Sunday, and Google is out with its trends report. We spoke with an ...
New tariffs, Super Bowl recap & more: What’s trending today
A look at some of today's top trending headlines including the latest updates on Trump tariffs, Super Bowl 59 and much more.
Philadelphia turns green on Valentine’s Day to celebrate Super Bowl champions
Philadelphia Eagles fans are perched in trees and atop ladders to get a glimpse of their Super Bowl champion Eagles.
Trending News Live Today February 10, 2025: Not a football fan? These Super Bowl memes will still make you laugh out loud
Get real-time updates on the biggest topics making waves across the internet. From trending topics to viral videos and ...
Super Bowl 59: Odds, Most Popular Bets, Betting Trends, and Expert Predictions for Chiefs vs. Eagles SB LIX
After finishing the 2024 regular season with a league-best 15-2 record, Kansas City knocked off the Houston Texans (23-14) in ...
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Super Bowl LIX: Top food trends for game day, according to Google
Charcuterie boards were the top trending search related to Super Bowl food in the past week, according to Google. For the ...
With Chiefs, Eagles nearing Super Bowl rematch, here’s how ticket prices are trending
Eagles Super Bowl, a rematch of the big game a couple of years ago, apparently did little to inspire prospective ...
Creator and influencer trends for brand marketers—Super Bowl edition
Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...
Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps
This year’s Super Bowl commercials are going for laughs, with advertisers betting that American could use a little break.