Autonomous Sensory Meridian Response – a tingling, pleasurable response to subtle, repetitive sights and sounds – has been something of an internet phenomenon for nearly a decade. It went mainstream ...

You may have never heard of ASMR before, but you may have experienced it. It’s the tingling sensation on the back of your scalp or on your neck when you hear certain subtle sounds: Like a whisper, or ...

You’re at a Super Bowl party, heading to refill your plate with nachos, when you’re stopped by the sounds of Zoe Kravitz softly whispering into microphones and gently tapping her nails against a ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

Lip smacking, turning pages and scratching — they’re all part of a phenomenon called ASMR. We look at why millions are captivated by these “brain tingles.” Guests Craig Richard, professor of ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

Imagine softly rustling leaves in the distance or a breathy whisper in your ear. Do you feel a tingling, warm sensation in your head? If so, you might have Autonomous Sensory Meridian Response (ASMR).

Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the ...

Sunday night’s Super Bowl audience watched the New England Patriots seize their sixth NFL championship and got an eyeful of Maroon 5 frontman Adam Levine’s nipples, but at least one of the broadcast’s ...

She whispers to you as she takes a pink cloth to your cheeks. The cloth touches the edges of the camera lens, and the mic picks up the soft brushing sound. “And we’ll get your nose,” she breathes as ...

With Meghna Chakrabarti Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...