NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
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TVB: Broadcast TV leads reach, time spent
Broadcast television assets reach nine out of 10 adults 18+ across all devices, according to the 2026 Media Comparisons Study released Thursday by TVB. The study, conducted by GfK/NIQ and commissioned ...
The not-for-profit trade association representing America’s local broadcast TV industry has responded to “recent media coverage” about the high number of viewers to a January 10 National Football ...
NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...
The trade association representing America’s local broadcast television industry with a sales focus has concluded that “TV,” when viewed on a television screen, has the highest reach and time spent of ...
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