Add Yahoo as a preferred source to see more of our stories on Google. New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an ...

Q: My 11-year-old daughter is asking me to take her to a cosmetics store to buy products for a skin care routine that she learned about on social media. Some of these products seem geared toward older ...

"Glow-up routines" encourage kids to buy and use lots of beauty products to change how they look. These routines can damage young skin and lead to stress, low self-esteem, and unhealthy habits.

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

I HAVE TO GET THIS. AN UNSTOPPABLE TIKTOK TREND FLOODING THE FEED OF GIRLS AND YOUNG WOMEN. WHAT YOU WANT TO DO TODAY? SEPHORA TEENS AND TWEENS POSTING EVERYTHING FROM THEIR BEAUTY SHOPPING HAULS.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...