When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet ...

During Thursday’s broadcast of the Korea Republic vs. Czechia on Telemundo, the announce team used the hydration break to address viewers directly, telling them the World Cup belonged to them and that ...

The 2026 World Cup, naturally, is set to be severely Americanized. This experience isn't just limited to matchgoing fans, however. FOX viewers at home are set for a pair of advertising breaks — one in ...

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s new broadcast interruptions. The 2026 FIFA World Cup has brought plenty of ...

Somewhere in the second half of the 2026 World Cup opener, a referee stood with the ball under his arm and waited. Play was ready to restart after a three minute cooling break, but one of the host ...

The first round of World Cup 2026 group-stage matches is in the books, and the on-field action has earned raves from viewers. Judging by the chatter I see on social media, though, the same can’t be ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.

The 2026 FIFA World Cup has brought plenty of talking points, but one of the loudest backlashes has come from soccer fans across the world, who are used to a clean, uninterrupted 90 minutes.

The 2026 FIFA World Cup has brought plenty of talking points, but one of the loudest backlashes has come from soccer fans across the world, who are used to a clean, uninterrupted 90 minutes.