Exemplars of the art form set the tone of the TV show, complement the narrative, or just serve as an entertaining diversion from the drama at hand.

'I'll Be There for You' bucked the tide at a time when execs were arguing songs had to go, Jon Burlingame recounts in an excerpt from his new book, 'Music for Prime Time' Variety writer Jon Burlingame ...

When it comes to building a new TV show’s identity in the eyes of viewers, there are few factors as simple yet influential as the opening titles. Whether it’s a two-second title card or a full-fledged ...