We've been hearing more and more reports the past year about shrinkflation, where you pay more but get less of a product. But after one viewer contacted us about a possible case of shrinkflation, we ...

Last Thursday, ace Enquirer business reporter Alex Coolidge got the scoop that Tide has new eco-friendly packaging for their detergent: a box. And I, a dopey millennial who happens to also be an ...

Tide just revealed a newly designed detergent container and, yes, it looks very much like boxed wine. People pointed out the resemblance almost immediately after Tide announced the new Eco-Box, which ...

If Procter & Gamble’s marketing team was still feeling hungover from last year’s “Tide Pod Challenge” debacle— an internet epidemic in which teens chronicled themselves popping laundry detergent ...

The South Carolina Gamecocks and Alabama Crimson Tide have concluded another thriller. Though they took a late lead, the ...