As one of the largest and most recognizable names in the laundry aisle, Tide can use its scale to empower consumers to clean their clothes better — and more efficiently — in every sense of the word.

CINCINNATI--(BUSINESS WIRE)--Today Tide® kicks-off its #TurnToCold campaign, which challenges Americans across the country to pledge to switch from hot and warm to cold water washing for one week in ...

(CNN) -- Doing your laundry with cold water can help save the planet, and maybe save you some money along the way. That's the message from Tide in a newly launched campaign to decarbonize laundry. The ...

Procter & Gamble’s Tide has entered the home appliance business… sort of. As part of a new push with the NFL to encourage cold-water washing, Tide has created only 10 units of the Tide Cold Washer, ...

Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’ Tide is on a ...