TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images into fully generated video ads. These features are designed to simplify and ...

TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers. At TikTok's annual ad summit on ...

Building on its recent hospitality in-app monetization program, TikTok is launching AI-powered “Travel Ads” -- the company’s first ad format designed specifically for travel brands. Travel Ads, ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. The prevailing social media playbook of the past few years has advised brands ...

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

Yonna Jay has quietly built one of the fastest-growing creator careers of Gen Z. From posting her first TikTok at just 13 to commanding millions of followers across platforms, her story blends early ...

The multi-year saga of TikTok’s future in the U.S. finally has a closing date — January 22, 2026 — after the social video ...