It’s unclear exactly how much time elapsed between the shop listing the necklace for sale and TikTok noticing the controversy ...

(Bloomberg) -- YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future. “I ...

TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

Fake adverts for weight loss drugs by a company pretending to be health and beauty retailer Boots have been removed from ...

Seven months ago, TikTok surpassed one billion worldwide users, breaking into a club that previously consisted only of Google and Facebook apps. Since then, TikTok has been on a massive ad platform ...

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stacy Durand, co-founder of SmartMedia Technologies. Since TikTok’s US ...

Take inspiration from the 2023 winners of the TikTok Ad Awards Greatest Performance category, which highlights the brands that have best used the platform to drive lower funnel results. The TikTok Ad ...

TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined. Boosted by growing engagement and commerce activity, TikTok’s ad revenue is projected to ...

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. After several months of testing, TikTok on Monday officially introduced Travel ...

Since early in the Israel-Hamas war, ads about the hostages taken to Gaza could not run on TikTok. 130 of the kidnapped remain there, Israel says, including some presumed to be dead. After October 7, ...