TikTok Shop, once viewed with skepticism by consumers and brands, has earned its spot as a viable e-commerce platform in the ...

The number-two brand, Salt.Xo, is also digitally native and like Her Fantasy Box was founded by a Black woman. Launched by ...

The platform’s sales are forecast to surpass $20 billion next year, and reach over $30 billion in 2028, according to ...

Adjusting to TikTok's new requirement for vendors shipping by the U.S. Postal Service may cause hiccups that affect ...

The platform is hoping to carve out real credibility in the increasingly competitive luxury resale market by leaning into its most valuable resource: content creators.

TikTok Shop launches customisable gift cards as it expands e-commerce offerings, even as its U.S. future hinges on a pending ...

Listed at around $8, the silver pendant was described by the seller as a “simple swastika symbol … suitable for both boys and ...

A key TikTok e-commerce product leader stepped away in a restructuring that impacted the company's global product and data science teams.

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Will 2024 be the year of TikTok Shop? The video app has big ambitions to grow its storefront, which rolled out ...

WHEN Denise Buckley started filling her car with chocolate moulds, she couldn’t have dreamed it would become a factory on ...

Features such as the 100% Authenticity Guarantee, 30-day free returns, and Super Brand Days have made it easier for brands to ...

It’s unclear exactly how much time elapsed between the shop listing the necklace for sale and TikTok noticing the controversy ...