When we’re talking about the “feel” of a golf ball, what we’re really talking about is its compression, and compression represents how soft or firm a golf ball is on a scale that generally resides ...

The theme of Titleist's 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. Keep reading ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...