Tru Kids, which owns the intellectual property of the old Toys R Us, announced earlier this month it is teaming up with retail concept b8ta to open new stores in time for the holiday season. The ...

Come holiday season, Toys R Us will emerge from the dead as Tru Kids with two U.S. stores. One will be in New Jersey. The Westfield Garden State Plaza in Paramus and The Galleria in Houston, Texas, ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. This article is more than 6 years old. Toys "R" Us is not putting ...

Toys R Us fans in the U.S. should see the iconic brand re-emerge in some form by this holiday season. Richard Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Brands, ...