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Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

As a business owner who desires growth, you definitely need to adopt certain types of marketing because it is the most effective way to connect your products or services with your audience so that you ...