Perfect Corp. partners with hair color brand, Punky Colour, to use innovative machine-learning technology to help you test a rainbow of new hair color shades instantly before you buy. NEW ...

Hair color brand Punky Colour has launched a virtual hair try-on experience for consumers to test semi-permanent at-home color in seconds by using a smartphone. The virtual try-on capabilities are ...

Luxy Hair, the highest-rated clip-in hair extensions brand worldwide, announces its partnership with AlgoFace, Inc. to launch the Virtual Hair Color Match Tool. Known for providing high-quality, 100% ...

With its AR hair coloring try-on, Aveda can more effectively demonstrate its products and increase the likelihood that consumers are satisfied with their visit to a salon. Because the experience is ...

Perfect Corp. has a brand new collaboration up its sleeve. The company, known best for its artificial intelligence and augmented reality apps that have changed the beauty and fashion landscape, is ...

Walmart is piloting Garnier's Virtual Shade Selector, a tool that uses 3D technology from L'Oréal's Modiface unit to help shoppers choose and "try on" hair color products, in 10 of its stores, ...

Makeup sellers Ulta Beauty and Sephora have a problem on their hands. When it comes to beauty products, consumers love to test cosmetics, creams and fragrances on themselves before they buy them. But ...