Opinions expressed by Entrepreneur contributors are their own. Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown ...

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...

Visual imagary is swift becoming an online lingua franca. Suzy Bashford investigates its impact on the B2B world – and finds out how savvy marketers can benefit A friend’s teenage daughter sent me a ...

Compelling websites turn visitors into customers, but what's their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual ...

Researchers from Oklahoma State University and University of Florida published a new Journal of Marketing article explaining how marketers can capitalize on the power of perception through the ...

Not too long ago, experts predicted that the online marketing space would be too competitive for run-of-the-mill content. Think about it for a second. With millions of blog posts being published per ...

Those historical words have been reprinted and shared for over 150 years. But by President Abraham Lincoln’s own admission, the Gettysburg Address dismisses the use of words. Abraham Lincoln didn’t ...

Marketing has undergone a significant transformation over the past few decades, evolving in tandem with technological advancements and changing consumer behavior. As part of this, I see a shifting ...

Visuals influence internet and social media users like nothing else can, and younger generations, in particular, value the ability to search online using real-life images or videos. With its ability ...