Wendy's has announced that it plans to roll out a dynamic pricing model as soon as next year, CEO Kirk Tanner said on an earnings call earlier this month. This means Wendy's prices would fluctuate ...

Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the ...

The second-largest burger chain said it will invest in high-tech menu boards. Wendy’s announced it will launch new menu prices that will fluctuate depending on the time of day. The country’s ...

STATEN ISLAND, N.Y. -- After considerable public pushback, Wendy’s is now framing its recently announced dynamic pricing strategy differently: Yes, there will be a price change, but it won’t be a ...

Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the world. Have you seen some stuff about Wendy's and how the fast-food chain is going to change its ...

You may soon see the term "surge pricing" associated with burgers and fries in addition to Ubers and Lyfts. Wendy's is planning to roll out a dynamic pricing model similar to ride-sharing companies as ...

Wendy’s announced it will launch new menu prices that will fluctuate depending on the time of day. The country’s second-largest burger chain, which has 6,000 restaurant locations, said the change will ...