Ex-Mars Wrigley executive Paul Steed pleaded guilty to stealing $28M and evading $10M in taxes, with sentencing set for Dec. 9.
M&M’S® has announced a new collaboration that will be in place for the next three years. On October 14, Mars revealed via a ...
In a surprising admission, Wm. Wrigley Jr. Co. CEO Bill Wrigley Jr. told investors that two of his brands, Altoids and Life Savers, are not being marketed properly. The brands, which Wrigley bought ...
MediaCom Canada has been awarded traditional and digital media for all of Mars/Wrigley brands across Canada following a three-month review that included Starcom and OMD, the incumbent since 2005. The ...
CHICAGO (AP) -- Sweets giant Wrigley is taking a bite out of Kraft, buying up several of its candy brands including Life Savers and Altoids for $1.48 billion. The deal announced Monday also covers the ...
CHICAGO -- The world's dominant chewing-gum maker is about to get sweeter. Looking to extend more of its marketing might from gum to candy, Wm. Wrigley Jr. announced Monday it has agreed to buy Life ...
Mars Inc. Tuesday consolidated media planning and buying for the general and Hispanic market television, cinema and radio for its U.S. pet care, snack food and Wrigley business lines at Publicis' ...
LONDON (MarketWatch) -- The Wm. Wrigley Jr. Company said that it has completed the purchase of various confectionary assets from Kraft Foods Global for $1.46 billion. The transaction, including ...
Clues shared on social by the Mars Wrigley brand will reveal which New York City bodega will be hosting the party. Since its introduction in 2007, 5 Gum has billed itself as a product designed to ...
The snack food industry is constantly evolving, shaped by changing consumer tastes and lifestyles. Convenience, health, and indulgence are key drivers, leading to a diverse range of snack options.
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