A matcha craze has led to soaring demand and prices, frustrating cafes and customers. Will the same happen to its 'cousin' ...

U.S. cafés were already contending with high prices and short supplies of the tea powder. New tariffs on Japanese imports are ...

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

“Every year, Japan produces about 80,000 tonnes of tea,” Shimooka told me. “About half of that becomes matcha – and there’s been an increase of 30 per cent in just five years.” ...