How about naming a bespoke hypercar after the founder’s favorite horse? Sounds wild, eh? And how about making it one of one?

When you’re buying a new car, you usually have a long list of options to choose from. If you’re buying a new Bugatti, however ...

Say Hello To The Bugatti Brouillard. Bugatti is not struggling financially. Its order books are full, and with fewer than a ...

Bugatti has revealed a one-of-one special with the Brouillard hypercar. The car is built under Bugatti’s new ‘The Programme ...

Bugatti revives coachbuilding and the W16's legacy with Programme Solitaire, the company's new customization suite; no more ...

Bugatti announced a new one-off service called Programme Solitaire. Its first car, the Brouillard, will make its public debut ...

The Brouillard, named after Ettore Bugatti's favorite horse, is the first product from the brand's exclusive Programme ...

Bugatti has unveiled the Programme Solitaire, an ultra-exclusive offering designed to craft truly bespoke, one-of-one vehicles that combine ...

As for the price, Bugatti hasn’t revealed an exact figure. But it seems likely than the one-off Brouillard will take the crown as the most expensive new Bugatti of all time, comfortably surpassing the ...

French hyper-luxury automaker Bugatti has unveiled a one-off creation called the Brouillard, a coupé named after founder ...

Commissioned by a prolific Bugatti collector, the Brouillard has custom bodywork, green tartan upholstery and horses all over ...

Brouillard means fog in French, and was the name of Ettore Bugatti ’s beloved horse. Today, the ultra-luxe car brand introduced the first vehicle to roll out of its “Programme Solitaire,” essentially ...