More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued ...

An apple varieties guide is drew widespread attention. However, the page's traffic and business impact remain unclear.

Even uploads marked 'Successful' or '#OK' may not be counted as conversions. Here's why that happens and how to verify your ...

Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics ...

As we reported 2 months ago, Google will no longer enforce manual actions for site reputation abuse for searches done in the ...

AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different ...

Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered ...

When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.

A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure ...

Microsoft Clarity is gaining new features including analytics, brand agents and Ask Clarity. “Agents are one part of how the ...

OpenAI says ChatGPT search volume is 20% of Google's. But the company hasn't explained how it counts searches or calculates ...

Smart Bidding can't optimize for margins it never sees. See how better conversion tracking and margin-based bidding can ...