The FIFA World Cup and a number of high-profile cinema releases helped boost UK ad investment over the summer, according to ...

The assumption that adding more monetisation partners will automatically create more revenue has been difficult to shake. Yet ...

S4 Capital itself has bet on AI, positioning itself to help companies adapt their marketing operations for the AI era. The issue though is that while lots of money is being spent on AI overall, only ...

French broadcaster sales house TF1 PUB has announced it has begun selling its streaming pause ad format, AdPause, via ...

As the UK advertising industry awaits the government’s autumn budget, the latest IPA Bellwether Report suggests economic optimism is returning to the sector, following a rocky few quarters for ...

In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...

In this week’s Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. This week Netflix held its first ...

Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...

When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for ...

The UK government will begin preparing for a managed withdrawal of the country’s digital terrestrial television (DTT) broadcast infrastructure, planning to either wind DTT services down by the end of ...

The launch of ads on Netflix in November 2022 was met with much fanfare, along with frustration from the buy-side at the high CPMs for advertising on the streaming service. Almost two years on, the ...

The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy, Co-Founder and SVP of Data Providers and AdTech at Ocient, and has also ...