Sydney Sweeney's 'Great Jeans' Controversy
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Sydney Sweeney's American Eagle campaign is reminding fans online of Brooke Shields' controversial Calvin Klein ad from the 1980s.
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American Eagle’s “great jeans” advertising campaign with actor Sydney Sweeney is at the center of the latest political firestorm online, drawing accusations of racial undertones in its messaging. NBC News' Angela Yang breaks down the controversy.
It was the vocal fry heard and mocked ’round the internet: “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color.” A pause, as a lounging Sydney Sweeney zips up her jeans, then looks up with her big blue eyes: “My jeans are blue.”
Sweeney does not speak much about her politics (for interested parties, there are potential clues, such as a 2020 tweet supporting Black Lives Matter and a mention of having conservative relatives), but this hasn’t stopped the right wing from framing her as one of their own.
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On Monday, ABC's "GMA First Look" featured a clip of Kean University professor Robin Landa linking Sweeney’s "good jeans" ad campaign to the American eugenics movement.
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