Unrivaled signs 14 top college stars, including JuJu Watkins and Azzi Fudd, to NIL deals as it builds its pipeline for the future.

The Unrivaled 3x3 women's basketball league continues to shake up the game. Following its inaugural season, Unrivaled announced it has signed 14 women's college basketball stars to NIL deals to show its commitment to growing the women's game and creating a pipeline from college to the pros.

As the WNBA’s collective bargaining talks stall three months before the Oct. 31 deadline to get a new deal done, many of its likely future draft picks are helping market Unrivaled, the 3-on-3 women’s pro basketball league entering its second season next winter.