The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Successful B2B brands are intensely focused on their customers, ...

The top three brands in the soft drink industry had a 35 percent share of the market in 2011, according to the latest report from IBIS World. This industry is fiercely competitive. Small companies ...

Can I tell you a secret? Around one quarter of my content marketing strategy is directly informed by what my competitors are doing. It’s immensely helpful to watch their tactics and see how they work ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their competitor analysis framework for a water treatment ...

LONDON--(BUSINESS WIRE)--Surgical equipment manufacturing companies have been facing several challenges such as recent technological advancements and increasing levels of competition. Additionally, ...